Welcome to the Cake Freshness Lab

Increase your sales and your margins – and give consumers the freshness they demand!

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There’s an Acti-Fresh solution ready to increase the freshness and profitability of your specific cake recipes.
We selected for you a sample of cake types, choose one of the cake applications above to learn more!

Loaf Cake and Acti-Fresh

Say goodbye to dry

Loaf cakes are family-size cream or pound cakes mostly without any decoration or inclusions. Packed, they can have a long shelf life and it is a challenge to maintain their fresh mouthfeel. Acti-Fresh ensures the freshness of every long-shelf-life loaf cake recipe, both cream and pound. Butter cakes are particularly sensitive to off tastes during shelf life, caused by the oxidation of the fats, providing a rancid taste. Specific Acti-Fresh solutions ensure the freshness of these butter cakes without any rancid off notes.

The graph below demonstrates the impact of Acti-Fresh when used in a pound cake recipe. With Acti-Fresh, the cake attained 27% better freshness after one month, and 29% better freshness after 3 months.

loaf graph

Snack Cakes and Acti-Fresh

Say goodbye to dry

Enhancing the freshness of your cake recipe doesn't have to impact the label content. See the following example of a snack cake for which the use of Acti-Fresh allowed for clearer and simplified labelling.

The graph below shows the effect of Acti-Fresh on a snack cake after one month and again after three months.

clean graph

Chocolate Layer Cake and Acti-Fresh

Say goodbye to dry

Chocolate cakes face special challenges regarding freshness because the cocoa powder dries out the cake, resulting in a faster hardening of the crumb. With chocolate cakes being the number two preferred cake worldwide and chocolate the number one flavour in sweets, ensuring the freshness of your chocolate cakes is vital to your business. Acti-Fresh provides the solution.

The graph demonstrates the Acti-Fresh effect when used in a chocolate moist cake recipe. With Acti-Fresh, the cake attained 20% better freshness after one month, and 17% better freshness after 3 months.

choc graph

Cake Donut and Acti-Fresh

Say goodbye to dry

Because of their extensive crust and small size, cake donuts are particularly vulnerable to staling and drying out. Also, the fact they are fried and not baked, presents additional challenges. Acti-Fresh is an ideal, high-performance freshness enhancer for all pre-packed cake donuts.

The graph below shows the effect of Acti-Fresh when used in a cake donut recipe. With Acti-Fresh, the donut attained 39% better freshness after one week, and 50% better freshness after three weeks.

donut graph

Muffin and Acti-Fresh

Say goodbye to dry

Small size and extensive crust causes muffins to dry out quickly. Inclusions such as chocolate chunks, candied fruit and nuts absorb water, further contributing to the drying out of the crumb. Acti-Fresh helps you to get the most out of these trendy recipes.

The graph below shows the impact of Acti-Fresh on muffin freshness after one month and after three months.

muffin graph

Download fresh thinking

Consumer Report

The cake freshness experience: the meaning of freshness to consumers.

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Business Whitepaper

Freshness in cakes:
what Consumers want!
Preview the whitepaper now.

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Technical Whitepaper

Freshness in cakes:
the science of mastering time. Preview the whitepaper now.

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