Loaf cakes are family-size cream or pound cakes mostly without any decoration or inclusions. Packed, they can have a long shelf life and it is a challenge to maintain their fresh mouthfeel. Acti-Fresh ensures the freshness of every long-shelf-life loaf cake recipe, both cream and pound. Butter cakes are particularly sensitive to off tastes during shelf life, caused by the oxidation of the fats, providing a rancid taste. Specific Acti-Fresh solutions ensure the freshness of these butter cakes without any rancid off notes.

Enhancing the freshness of your cake recipe doesn't have to impact the label content. See the following example of a snack cake for which the use of Acti-Fresh allowed for clearer and simplified labelling.

Chocolate cakes face special challenges regarding freshness because the cocoa powder dries out the cake, resulting in a faster hardening of the crumb. With chocolate cakes being the number two preferred cake worldwide and chocolate the number one flavour in sweets, ensuring the freshness of your chocolate cakes is vital to your business. Acti-Fresh provides the solution.

Because of their extensive crust and small size, cake donuts are particularly vulnerable to staling and drying out. Also, the fact they are fried and not baked, presents additional challenges. Acti-Fresh is an ideal, high-performance freshness enhancer for all pre-packed cake donuts.

Small size and extensive crust causes muffins to dry out quickly. Inclusions such as chocolate chunks, candied fruit and nuts absorb water, further contributing to the drying out of the crumb. Acti-Fresh helps you to get the most out of these trendy recipes.